Data from the Ministry of Public Security shows that as of March 2021, the national ownership of new energy vehicles reached 5.51 million units. Among them, 4.49 million are pure electric vehicles, accounting for 81.53% of the total number of new energy vehicles. This shows that the growth in production and sales of new energy vehicles, mainly pure electric models, is the main driver of the industry, and both Chinese and foreign car companies are accelerating their deployment. Therefore, the rapid growth of new energy vehicles is giving a huge boost to the charging operation and service market, while the rapid development of the after-sales service market will bring a better consumer experience of new energy vehicles, which will inevitably reverse and accelerate the popularity of new energy vehicles.
On May 8th, during AAITF Asia's largest smart mobility and automotive service eco-chain expo, a seminar focusing on the afterservice market of new energy vehicles represented by charging services was successfully held. "Based on the 300,000 accurate domestic and international buyers' resources that AAITF has accumulated over 20 years, we are using today's open communication to bring the upstream and downstream closer together, thereby cultivating the general car owners' awareness and usage habits of new energy vehicle charging services and forming a market scale." Li Minfang, Head of the New Energy Division of JiuZhou International, said.
The co-organizer of the conference, CarPile.com, also believes that as new energy vehicles become more and more popular, the lack of after-sales service capability will seriously affect the consumer experience and development process of new energy vehicles, while charging service, as the foundation and key of new energy vehicle after-sales service, is a pain point and difficult point that needs to be solved; at the same time, as the proportion of personal consumption of new energy vehicles grows further, the improvement and development of the after-sales service system of new energy vehicles, such as proprietary insurance, financial services, repair and maintenance, as well as battery recycling and second-hand vehicles, etc., has become even more important.
According to the "China Automotive Aftermarket Blue Book", every $1 spent on car purchases in the automotive industry will bring 0.65 yuan of automotive aftermarket services. Sun Jianjun, Chairman of Honeybee New Energy, said, "According to expert predictions, with the intelligent development of new energy vehicles, by 2025, the market share of the automotive aftermarket in the automotive industry chain will grow from the current 10% to 60%." Not surprisingly, the after-market of new energy vehicles will form a larger volume of market scale.
In fact, in terms of the charging market alone, take Shenzhen as an example. Xie Haiming, director of the Collaborative Innovation Centre, said that at this stage, the demand for charging piles in Shenzhen is: about 65,000 fast charging stations; about 273,000 slow charging stations, while the current supply of charging piles is: about 31,000 fast charging piles; about 65,000 slow charging piles, a difference of 2 times to 3 times here. At the same time, according to the plan Shenzhen 2025 will accumulate about 833,000 charging piles, to meet the charging needs of about 1 million new energy vehicles. From less than 100,000 to more than 800,000, within the next five years, Shenzhen's charging piles alone will have grown by as much as eight times, "both now and in the future, what a huge and rapidly developing market this is."
However, while the outlook is so rosy, the reality is still harsh. The new energy vehicle charging service market, faces many pain points such as large investment, slow recovery, low charging utilisation and single profit model. In this regard, Peng Ke, General Manager of SouthNet Electric Platform Operations, said, "SouthNet Electric takes the user as the centre, realizes the "four networks integration" of charging network, vehicle network, energy network and Internet of Things, starts from charging service operator, creates full-scene charging service, makes charging penetrate into the life and production scene, and seeks breakthrough and We seek breakthroughs and model innovations." This should also be the direction that the majority of charging operators should learn and think about.
As for operation and maintenance services, "to improve operational efficiency, provide timely services, reduce the costs of pile enterprises and operators, and promote a virtuous cycle for the whole industry, it is entirely possible to provide one-stop hosting services, allowing pile enterprises and operators to focus on their strengths, use a scientific and reasonable value evaluation and allocation system, continuously improve the efficiency of field station maintenance, and optimize the business operation and talent structure, thus enhancing the whole The industry's economic benefits and development momentum." Xu Chaoyin, Chairman of Dot Electric, believes.
Plug-and-charge, convenient and simple, this should be the most ideal charging state for new energy vehicle owners. Adopting a two-dimensional code to realize personalized and differentiated services for users of different packages; cross-border integration of electricity, energy, Internet of Things, Internet, mobile payment, big data, terminal and various service business integration design, forming a complete set of new business models, changing the traditional business habits of electricity supply, adopting market-oriented service management methods, and allowing users to have electricity available everywhere outdoors. This new model of shared charging service brought by researcher Zhang Luoping from Tsinghua University's Energy Internet Innovation Institute rocked the audience.
A clear development path, good cost reduction and efficiency and business model innovation are the winning ways for enterprises in the charging pile industry, but the basis of all this cannot be separated from the effective guarantee of safety and reliability. The explosion of the energy storage charging station in Beijing last month was a sensation, and charging safety is always the first and sensitive topic of concern in the field of new energy vehicles. The "digital twin technology based field station safety assessment" proposed by Associate Professor Miao Di of Shenzhen Vocational College provides new field station operation technology and ideas for optimising field station operation and improving its safety supervision capability, which is worthy of study and reference by the charging service industry, especially field station operators.
Although the first demand after buying a car is charging service, we know that when a car is used for a long time, there will be maintenance and repair problems, and new energy vehicles are no exception. "Compared to traditional cars, new energy vehicles are, firstly, changing from mechanical product attributes to intelligent attributes; secondly, the core technology of power batteries is still in constant iteration and change; thirdly, the service pattern of new energy vehicles presents a pattern of sales and after-sales separation, and the importance of new energy vehicle service channels is more prominent." Coppola Consulting Sun Chuancai said, "It is based on the above differences, and the total number of new energy vehicles is still relatively small, the so-called professional outlets less, lack of skilled personnel, high maintenance costs, poor customer experience, small service scale, high depreciation rate of used cars and other after-market industry problems, still need time and in the continuous practice of exploration to develop and mature."
Undoubtedly, the rapid development of the after-sales service market for new energy vehicles, including charging services, is bound to drive the pace of popularity of the new energy vehicle industry. The development of the after-sales service market for new energy vehicles will not only rely on the promotion of the front-end market, but also require the joint efforts of upstream and downstream enterprises in the after-sales service market, charging pile manufacturers and operators, the distribution end and even the majority of vehicle owners.
Luoyang Grasen Power Technology Co., Ltd is a professional AC home charger and DC fast charger EV supercharger manufacturer for 11 years in China, the charging connectors can be any two of CCS1/CCS2/CHAdeMO/GBT. Please enter our website for more information: https://www.grasen.com. Please send email to sales@grasen.com for inquiry.
-- Marcus Groll，A Charging Station Owner in UKRAINE
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