On May 10, Geely Automobile Holdings Limited (HK.0175) announced its April 2021 sales figures: 100,331 units sold in April.
Among them, the global new premium brand, Link car, sold 19,021 units in April, an increase of approximately 87% year-on-year and 16% year-on-year, and the cumulative sales of Link's full range of models reached 502,685 units, successfully exceeding 500,000 units.
In the field of new energy, new energy and electrified products such as Geometry A, Geometry C, Dihao EV and Dihao GSe saw total sales of 3,787 units in April. For overseas exports, the export volume in April was 8,578 units, an increase of approximately 96% year-on-year. In the first quarter, COOLRAY became the top-selling small SUV in the Philippines, with total sales of 1,313 units, an increase of 345% year-on-year. Looking around the world, from Russia, the Philippines, Kuwait to Belarus, the "Chinese steel car" is being recognised by consumers worldwide, and the "Chinese steel car" is gradually becoming the "world's steel car". The "Chinese Steel Cannon" is becoming the "World Steel Cannon".
On April 15, Geely Holdings Group's new intelligent pure electric brand, Jikrypt, was officially launched. The first production model based on SEA's vast intelligent evolutionary experience architecture, the Extreme Krypton 001, was also available for pre-order at the launch, with a price range of RMB 281,000-360,000 (retail price after national subsidies), covering three models - WE, YOU and ME editions - and deliveries will begin in October this year.
Geely: Entering a new stage of development in the technological Geely 4.0 era
In April, Geely sold 41,131 cars and 57,281 SUVs. Among them, the "sedan disruptor" Xingrui led Geely's high-quality development. The design of the new iteration of the fourth generation of the Dihao has been revealed, and will continue to lead the new trend of national sedan with better quality, more cutting-edge technology and a more youthful attitude. In the past five years since its launch, the Bo Yue family has sold nearly 1.2 million units, making it the best witness of "Geely's speed". The new SUV, the Dihao S, has been officially launched, which will further enrich and complete the product matrix of the Dihao family and meet the diversified needs of the post-90s and post-95s for stylish and technological products.
The current Geely Automobile has entered the era of technology Geely 4.0 comprehensive frame structure vehicle, and the CMA architecture is the core support of the technology Geely 4.0 era. As the latest model of Geely's high-quality development, the Starling L inherits the five global genes of CMA architecture: "safety, health, intelligence, performance and energy saving", and has the FOTA online upgrade technology for the whole vehicle, showing the powerful strength of the SUV disruptor. The first 2,000 blind bookings for the StarElite L were completed in just 5 minutes and 3 seconds at the Shanghai Auto Show this year, and the 999 blind bookings for the StarElite L were snapped up in just 1 minute and 39 seconds after the show, a record-breaking speed.
In April, Geely Automobile Group also became the 10th automotive group member of the IATF International Automotive Working Group, with the right to vote as a director. As the first Asian member in its history, Geely's membership is a milestone in the globalisation of the IATF. Geely will join the other nine major international automotive groups as well as European and American automobile associations to participate in the development of international quality standards and promote the sustainable development of the world's automotive industry.
Geely officially joins IATF
As the only Asian automotive group to participate in the development of world standards
Link: Meeting the diverse needs of 500,000 customers
The fact that Link has been chosen by more than half a million customers is due to the continuous advancement of product quality. From segmentation to micro-segmentation, Link is not only meeting the needs of its customers, but also creating them. With performance at its core, the Link 02 Hatchback fits the young consumers' pursuit of individuality and playability. The Link 02 Hatchback will be launched in June, forming a "sports sedan duo" with the Link 03+, and will be launched in the "steel market".
As the first Link brand plug-in hybrid SUV with a sliding back shape, the Link 05 PHEV was officially launched on May 5 and started deliveries on May 5, after the pre-launch at the Shanghai Auto Show, with an official price of 227,700 RMB. The birth of the Link 05 PHEV means that the Link CO PHEV family has grown further, with a total of five PHEV products - 01 PHEV, 02 PHEV, 03 PHEV, 05 PHEV and 06 PHEV - to fully meet the preferences of the younger generation.
Through more refined insight and cultivation of customers, especially the younger generation, Link has quickly built a three-dimensional product layout of fuel + new energy, SUV + sedan and performance vehicles, continuously bringing customers new choices of models that balance luxury, trend, performance and quality.
In September 2020, Link launched its "Europe Plan"; in October, the first European offline experience shop was opened in Amsterdam; in January 2021, the Gothenburg offline experience shop was unveiled; since 2021, several batches of the new Link 01 PHEV have been exported to Europe. From 2021 onwards, several batches of the new Link 01 PHEV will be exported to Europe, putting Link's "European Plan" on the fast track.
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